There was a time up when I would say all I wanted to do was to sit in my studio and make jewellery. Actually I'm pretty sure I said this to a colleague just last week. I'm now thinking that this may not be entirely true. Yes I do love making pieces, but I'm also rather fond of the marketing side of things.
This has been a busy year. There has always been orders to fill and barely a moment to sit back and twiddle my thumbs. The past few weeks have been even busier. With all this making I have found myself with little time, and energy, to devote to the marketing side of my business. I have realised that I miss it. Gosh I haven't even blogged much lately!
Marketing is something that has definitely grown on me. It was a necessary evil at first. It was something that I loathed, dreaded and would have loved to have avoided completely. Although I did soon realise that if I was ever going to make my practice the full time paying job that I wanted it to be I would have to bite the bullet and self promote. Luckily I have had plenty of help from others, all of which I am extremely thankful for, but I also know that no one has helped me more than I have helped myself.
I now see marketing as less of a chore, even though it still can be, and more as finding fun, cheap and 'true to me' ways to get what I do known, and remembered. Self promotion has become a creative part of my business that I now enjoy. Still any help from others - gratefully appreciated!
The image above is from a book to be released shortly. Getting two images on the cover was a complete surprise, but getting those images seen in enough places to be considered for a book cover took countless hours of work.
2 comments:
Hooray! Congrats on the cover Liana - both the Australian and the US version!!
Once the book is released, would you be interested in "trading" a copy - that way we can both have the foreign version as well? Let me know! :-)
Yes Midge, I'd be very happy to do that!
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