About Liana

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Brisbane, Australia
My studio is located in Brisbane, Australia. For the past 10 years I’ve been enjoying creating jewellery designs from an array of mundane materials. Tupperware and knitting needles have remained a firm favourite. My designs have been published numerous times, graced the shelves of many wonderful galleries and stores and been worn by those whose aren’t afraid of colour and attention. All of which I am very grateful for. For several years I’ve also been fortunate enough to work with many businesses as a coach and workshop facilitator.

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Friday, September 07, 2007

No Time For Shameless Self-Promotion!


There was a time up when I would say all I wanted to do was to sit in my studio and make jewellery. Actually I'm pretty sure I said this to a colleague just last week. I'm now thinking that this may not be entirely true. Yes I do love making pieces, but I'm also rather fond of the marketing side of things.

This has been a busy year. There has always been orders to fill and barely a moment to sit back and twiddle my thumbs. The past few weeks have been even busier. With all this making I have found myself with little time, and energy, to devote to the marketing side of my business. I have realised that I miss it. Gosh I haven't even blogged much lately!

Marketing is something that has definitely grown on me. It was a necessary evil at first. It was something that I loathed, dreaded and would have loved to have avoided completely. Although I did soon realise that if I was ever going to make my practice the full time paying job that I wanted it to be I would have to bite the bullet and self promote. Luckily I have had plenty of help from others, all of which I am extremely thankful for, but I also know that no one has helped me more than I have helped myself.

I now see marketing as less of a chore, even though it still can be, and more as finding fun, cheap and 'true to me' ways to get what I do known, and remembered. Self promotion has become a creative part of my business that I now enjoy. Still any help from others - gratefully appreciated!

The image above is from a book to be released shortly. Getting two images on the cover was a complete surprise, but getting those images seen in enough places to be considered for a book cover took countless hours of work.

2 comments:

Midge said...

Hooray! Congrats on the cover Liana - both the Australian and the US version!!

Once the book is released, would you be interested in "trading" a copy - that way we can both have the foreign version as well? Let me know! :-)

Liana said...

Yes Midge, I'd be very happy to do that!